s Yelp, Thomson Local, Angie's List, Yellow Pages, TripAdvisor, Urbanspoon, OpenTable, Merchant Circle, and Foursquare, as well as travel and leisure sites. local news — choose sites that match your type of business and clientele. 32. Better Business Bureau (BBB) Boost your credibility by making sure your business is listed with the BBB. Monitor your ratings there and display your BBB rating on your website as a trust signal for visitors. As with all local directories,
make sure your location information on BBB matches your NAP+W. 33. Construction of quotations and criticisms Critics generally reflect absolute happiness or absolute misery. It is therefore important to monitor the quantity and sentiment company employee list of your online reviews so that you can actively manage your reputation. Review sites to look out for include: Facebook, Google, Yelp, Bing, local chamber websites and more. Sites where quotes and mentions may appear include: Reddit, Quora, media sites like WSJ, etc.
Consider adding a page to your website with instructions on how to provide reviews and comments. 34. Location Pages It is recommended that you have one or more pages on your site dedicated to each location of your business. Dedicate a page to each keyword, for example, "real estate agent, Simi Valley" (services, then city). Design this to be a good landing page for anyone searching in this area and make the content unique. Avoid laundry lists or just do a wildcard replacement for the city name. Search engines can spot this type of duplicate content a mile away. (See our tips for managing lightweight content on your site.)35. Press Releases Press releases can be a great way to let locals know you exist,