being much more attractive for the user. To activate this functionality, Twitter intends to verify the profiles of brands or businesses , which will allow the user to make purchases in a totally secure way. Twitter will follow in the footsteps of clipping path service other social networks, such as Facebook and Instagram, and could become a very powerful social shopping , since it is estimated that more than 70% of users follow their favorite brands in order to find out what's new and stay connected. up to date with your promotions, offers and updates. Benefits of Twitter for ecommerce

Twitter is a very effective communication channel for a brand, since it allows products and services to be known in a very simple, direct and fast way. By itself, without taking into account the new social shopping functionality, Twitter is a very beneficial tool for an ecommerce. Promote the brand and create a community Regardless of the number of competitors, a brand should always design a strategy that allows it to make itself and its products or services known to the audience. Twitter has become a good place to make yourself known and create a community , since you can post messages and images that talk about

the values ​​of the brand, about who is behind it, about the products or services that are offered... This must be done from originality and trying to highlight what is unique and that characterizes the brand so much. Capture traffic for your website One of the main objectives of any marketing campaign is to increase sales, something that is achieved by attracting traffic to the shopping website . This traffic that will generate sales can be achieved: Linking a tweet to a featured product. Linking to a blog post of the online store. Linking to a