In the case of the cold mobile radio sector, Lizhi decisively chose to transform, and made voice live broadcast as the main business sector. The transformed lychee has achieved certain results, but it still has a long way to go in the face of aggressive competitors. After 14 to 16 years of savage growth, Litchi has ushered in the cold winter of the mobile radio market and even the entire Internet industry. Even the companies that were once among the best at that time have already started layoffs. In such a large market environment where the superior and the inferior are eliminated, Lizhi launched the voice live broadcast function in the turning year of 2016, and created the live broadcast link to the microphone for the first time; and the number of users,
the number of anchors, and the number of content have increased. Relying on this emerging content area, Lizhi has embarked on a different commercialization path, enabling it to have an advantage in the overall trend from 2016 to 2019. However, compared to far ahead of Himalaya FM and Dragonfly FM in terms of market phone number list share, can Lizhi stick to its own path and welcome spring again? 1. Dismantling of product functional structure 1. Product function brain map 2. User experience product flow chart Record sound: Hear the sound: Watch live: Start live: 2. Market analysis 1. The development trend of lychee Figure 2.1.1 The development trend of lychee In 2013, Litchi FM was officially launched. Users can register for podcasts, record and upload programs with mobile phones, and put forward the slogan of "everyone is a podcaster".
The product has captured a large number of listeners within half a year of its launch. At this time, its product positioning is audio mobile radio, which is different from traditional mobile radio. It mainly wants to use technology to lower the threshold of podcasting, so that everyone can become an anchor. In 2015, Lizhi FM received US$20 million in Series C financing from four institutions: Xiaomi Technology, Shunwei Capital, Matrix Partners and Morningside Capital. After taking the lychee after the financing and increasing the expansion and iteration of the function, the voice live broadcast function was launched in October 2016. In the same year, it won the "Best Entertainment Application of the Year" award in the "2016 Global Mobile Internet Excellence Achievement Award" competition hosted by iiMedia Research. Of course,