The most important way for contemporary Internet bulk sms service companies to create the future is innovation, whether in technology iteration or business model change. Amazon is no exception. Recently, Amazon China launched the "2020 Amazon Innovation Day", with the theme of "Global Resources, Local Innovation", from the aspects of bulk sms service cross-border online shopping, technology research and development and Amazon Cloud Services (AWS), shared some of the industry's digital upgrades. experience. Taking cross-border online shopping business as an example, its localization innovation can be reflected in three dimensions: technology application, customer experience and business model. Specifically, it is the localization of technological innovation, the customization of customer needs, and the lightweight operation model.

Like Amazon's "Black Friday" sale last year, because of the bulk sms service time difference, Chinese consumers can snap up stocks of promotional items in Japan, the United Kingdom, Germany and the United States in advance while foreign consumers are still asleep. The cross-border, cross-time zone, and cross-brand global promotion synchronization technology applied here is a manifestation of the localization of technological bulk sms service innovation. Also during the "Black Friday" promotion last year, Amazon and domestic social e-commerce platform Pinduoduo created an online "pop-up store"; as early as last September, Amazon launched the WeChat applet for overseas purchases. In addition to the main website and APP on a global scale, it is the first time to provide customer service through external platforms. The attempt to develop local channels has made Amazon's services gradually fit the local market.

Amazon has certain advantages in the global bulk sms service intelligent network: connecting 175 operation centers around the world, delivering cross-border delivery to 185 countries and regions, serving 300 million global consumers; relying on the advantages of global layout, it adopts lightweight operations. There are two cores: one is to improve the turnover rate of goods; the other is to combine market data analysis and prediction, and prepare goods in advance. Through the deployment of global resources, the local market can bulk sms service achieve zero inventory, which not only ensures the purity of the supply to a certain extent, but also reduces operating costs. Analyze and predict data such as user consumption preferences, commodity sales orders, and promotional price elasticity, and transfer commodities to cross-border front-end warehouses in Hong Kong in advance - to achieve the effect of "orders have not been placed, goods have been delivered first"; It shortens the logistics cycle and indirectly improves service capabilities.